Michael White '18
As college seniors, Michael White (Weinberg Econ '18) and Eli Wallace (Weinberg History '18) were out looking for watches one afternoon when they noticed something odd - not a single watch resonated with their preferences. As active college students, both of them sought a minimalist digital watch that they could exercise in but also wear to class. Rather than being distraught, they saw an opportunity to create a watch that not only they would love, but also the world. They later combined their passion for environmental responsibility and set out to create the world's first sustainable watch.
Their journey over the last 2 years has taken them all over the world to find the perfect manufacturer who could meet their sustainability needs before finally visiting and finding an exceptional business partner in China. Upon the launch of their Kickstarter campaign, they held a launch party at an art museum in Chicago's Gold Coast where many of their Northwestern professors who helped get them to that point attended.
Having both now left the corporate path and dedicated themselves full-time to building their company, Life Watch, Michael and Eli are in the second week of their one and only seed fundraising efforts. Two weeks into this endeavor, they are preparing to speak with VCs and angel investors in their Northwestern and Chicago networks.
Michael and Eli will be speaking at several universities in late September, including Northwestern. In the words of Michael, "I attribute much of our company's early success to the world-class education of Northwestern's Economics Department."
If interested in contacting Michael and Eli, they can be reached at email@example.com and firstname.lastname@example.org; both are eager to connect with alumni and others who may be interested in their business.
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